Fishtrap 2

AA

I was fishtrapped by the AA this week.  This is the Automobile Association, not the one with the alcohol… or should I say without the alcohol!

So how does the fishtrap work.

Welcome to the AA.  Here, have some cheap motor insurance.  And take out our breakdown membership too.

1 year later:  Here is your vastly inflated insurance quote.

Me:  No thanks.  I’ll go elsewhere. And cancel the breakdown cover too please.

AA:  Here is your membership renewal.

Me:  No thanks.

AA:  And here are your membership documents.

Me:  I said no thanks.

AA:  Welcome back to another years membership.

Me:  Cancel.  Cancel.  I want to cancel my membership.

AA Aaron here:  Sorry, we can’t take a cancellation at this email.  You need to call us.

Me:  No I don’t.  My bank says I just need to cancel the direct debit.  Cancel the direct debit.

AA:  Sorry we can’t accept your instruction by email.

Me:  Cancel the goddam direct debit.

AA:  Success!  You have paid your membership for the year.

Me:  Dear Financial Ombudsman….. here is what happened.

AA:  Here’s your money back.

Marketing Lesson:  And this is not me.  This comes from Seth Godin.  Digital Marketing Guru.

When you have a relationship that is very trusted people will give you “intravenous permission” to take their money.  The above is not it.  If you abuse your access to a customers bank account you will alienate them.  The above dialogue is accurate and is what happened me.  Some gobshite in AA marketing thought this was a good plan.  It is not a good plan.  It is a great way to lose friends an alienate people.  It is a great way to get onto the Ombudsmans “most wanted” list.

This is NOT marketing.  This is customer rape.  This is theft.  This is corporate crime.  This is what gives marketing a bad name.  Please stop.

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