Happy Cyber Monday. There, if ever there was one, is an oxymoron. Happy nothing! Cyber Monday is an out and out marketing scam designed to wrest any remaining contents from the wallets of Black Friday shoppers.
Marketing people fight for what they call “Share of Wallet”. Not their wallet of course, they are dipping into yours. They know that because of the twinkly lights and the happy songs that you are feeling all warm and fuzzy and Christmassy right now. You are full of the joys of the consumerist season, ready to enrich the lives of all about you with the wonderful presents you will give.
Come January all that warm fuzzyness will have descended into a cold, hard, grey reality when you see what you have done to your wallet. January is a long month, and because the December paycheque usually arrives early the gap between the December and January paycheques is a chasm.
Blue Monday, the saddest day of the year, is the Monday of the final week in January before that new year paycheque arrives in your torn and battered bank account.
The Cybermen were a race of cybernetically augmented humanoids from the Dr. Who series. They are the equivalent of the Borg Collective from the Star Trek series. They want everyone to become like them. They are devoid of emotion, like the Borg they are a collective and see themselves as an upgrade to normal humanity.
The Marketing Industry want to to become an upgraded human. Enhanced by your PC, Laptop, Tablet or Smartphone and granted instant access to the Global Marketplace you are their pawn. They lure you into making poor decisions with incomplete information in the very opposite of what the Internet was supposed to provide.
They harvest your search information and use that knowledge to gouge you on the prices for the items of most interest to you.
Instead of becoming a Cyber Monday Pawn today why not defy marketing manipulation. Be Human, be a Mensch. Save the planet from consumerism. Refuse to purchase. If you need to give gifts why not give gifts that save the planet? Plant a tree! Plant a dozen. One dollar plants one tree.
Spending your money well now will make you feel so much better come the January Blues.