Through the lens of a master

Avedon

Born on this day in New York in 1923, Richard Avedon helped to set the standard for beauty in the Western World with his fashion shoots and his portraiture.  He grew up in a family where both his parents were involved in the fashion industry.  Avedon developed an interest in photography at an early age.

He believed photography captures the personality and soul of the individual.  It is his ability to project personality with his images that makes him so famous.

And it is not only the models, the politicians and the rockstars.  With his collection  “In the American West” he captured the spirit of those at the foot of the ladder in the USA of the 1980’s.  Faces tinged with sadness, despair, hopelessness.

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And sometimes he turned his camera onto the rich and famous and in their eyes he captured an image of the truth behind all the fame, the glitz and the glamour.  Those are the best.  They are like poems in the form of image capture.  Instead of a subject looking out at you from the page, showing off a dress or an image of something they wish to convey you are drawn into the photograph and you can see, deep down, the truth.

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