Which brand has the higher approval rating? Brand X or Brand Y?
There is no difference is there? Is there not?
When it comes to brand marketing a true believer will always find a difference. It’s just a simple matter of manipulating the statistics. Take the same data, and present it in a more compelling way. Just truncate the axis and show the difference instead of the absolute scores. Then you get this graph:
Woah, Brand X has a way higher approval rating than Brand Y. It must be 3 times higher! Now that’s a good result.
Note to art department: Just don’t bother with those pesky numbers down the left hand side. Get rid of them entirely. A picture paints a thousand words.